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In 1991, Michele, with the help of his father Silvano, began to transform the company, then mainly livestock, in winery. The winery was set up in 2000, the first year of winemaking. In the old vineyards in the hamlet of La Morra Rivalta, and precisely in the location of Bricco Cogni, Formica and Butti, were added others, for a total of 20 hectares of vines. The company currently works 40 hectares located in the municipalities of La Morra, Serralunga d'Alba and Verduno, of which 20 are vineyards. Michele Reverdito, current owner, personally oversees all operations in the cellar helped by his sister Sabina, while in the work in the vineyard is supported by his father Silvano and his mother Maria.

Extract from "Gambero Rosso" (international wine guide): Barolo Bricco Cogni '04

- "The work carried out by the family Reverdito allows the company to take huge steps forward from year to year, so that is now a confirmed its ability to Reverdito Michele, patron of this reality, to give wine lovers wine production of high level "

- "The village of La Morra Rivalta gave us a significant wine producer as Michele Reverdito. One of the new names of Barolo, which in a few years carved out a leading role"